
About
B y . k v p has decade of experience working in fashion, by kvp was founded by designer Kelsey van Patten.
By kvp manifested as a creative outlet for her self-expression and riff off of her personal style and beliefs, with a major focus on earth-conscious, mindful fashion, the collection was born from the question she asked herself each day while getting dressed: "how can i operate in society wearing only fancy pajamas?"
Their Challenge
B y . k v p did not have much of a digital presence.Their challenge was they were not active on Instagram at all and wanted to make use of it build an social media audience


Our Action
After working with B y . k v p team, We carefully understood their audience and our strategy was to increase B y . k v p brand awareness and increase Instagram engagement using organic strategies.
Our Results



BEST PERFORMING POSTS

Of the posts created between July 1st-July 31st, these are the 5 best
performing posts ranked by engagement rate.
The purple bar indicates the impressions of each of these posts.The
post reintroducing by.kvp had the highest impressions, at 891!
BEST PERFORMING STORIES

This chart highlights the top 4 Instagram Stories based on Reach (how many unique viewers watched the content). The IG stories that
reached the widest audience included a post with a link to announce
new products, as well as a print closeup.
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